Robert Sims

A branch can be more than a bank—it can be a bridge to financial empowerment and inclusion for communities in banking deserts. Robert Sims, Senior Vice President of Retail Services, will share how he has helped FI's as large as $34Billion with 225 branches to as small as 5 branches engage their branch network to empower under-served communities while expanding reach and achieving growth. This keynote will delve into the transformative potential of branches when they are designed to serve as hubs for financial education, community engagement, and access to critical resources. Robert will provide actionable insights on how banks and credit unions can balance profitability with purpose, demonstrating how physical locations can serve as catalysts for economic growth and inclusion.