Rekha Athreya | Future Branches Boston

Future Branches Boston 2025

June 23 - 24, 2025

The Westin Copley Place, Boston, MA

Rekha Athreya

Vice President, Marketing Operation Desert Financial Credit Union

Day Two: Meeting Customers’ and Members’ Expectations with Excellent Experiences

1:40 PM Workshop: Going Phygital: Merging Offline and Online Experiences to Delight Members

Dive deep into the world of customer experience in this interactive workshop with Desert Financial Credit Union’s marketing team. Learn how to effectively integrate user testing, secret shopping, and journey mapping into your strategy for more targeted marketing, efficient operations, and exceptional customer service. Explore case studies and real-life examples to understand how these techniques drive better decision-making and strengthen customer relationships across both digital and physical platforms.


Check out the incredible speaker line-up to see who will be joining Rekha.

Download The Latest Agenda