Rebecca Martin

Chief Marketing Officer Glia

Rebecca Martin is the CMO of Glia, where she leads go-to-market teams dedicated to helping regional banks and credit unions eliminate the tradeoff between efficiency and customer experience. With a deep background in vertical marketing for the financial sector—she was most recently CMO at Total Expert—Rebecca has a proven track record of helping banks and lenders capture more market share by creating highly differentiated customer journeys. Her career has been defined by building sophisticated marketing machines at industry leaders like Calabrio, Code42, and Oracle, consistently driving the positioning strategies necessary to win over modern consumers.

Equipping Teams and Branches to be Human-First, Tech-Assisted Relationship Builders

9:40 AM Keynote: The AI Mandate: How FIs Win Without Losing Their Identity

AI adoption in banking is no longer optional — but how community financial institutions deploy it will define the next decade of competition. While megabanks use AI to build a moat–automating relationships to cut costs at the expense of genuine connection–regional banks and credit unions have a more powerful opportunity: use AI as a bridge to get closer to the people they serve.

This session addresses what's actually getting in the way of impact. With 80% of financial institutions reporting no meaningful bottom-line results from AI, the gap isn't ambition, it's strategy. We'll explore the five most common reasons AI pilots fail, from sprawl and tool selection to AI safety, regulatory accountability, and unpredictable costs. Attendees will leave with a better understanding of how community institutions can outcompete anyone, including the megabanks, on a genuine human connection.

Check out the incredible speaker line-up to see who will be joining Rebecca.

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