Rachel Pollack

Content Marketing Strategist Centier Bank

Rachel Pollack is a digital and content marketing strategist with more than a decade of experience helping organizations connect with audiences through storytelling and digital channels. She currently leads content strategy initiatives at Centier Bank, where she focuses on aligning website, social, and digital channels to support digital growth and reputation management. Rachel holds two master's degrees from Purdue and is passionate about the role digital content plays in the future of banking.

Winning Hearts and Minds: The Future Is Digital, Connected, and Exciting!

1:30 PM Presentation: From 3.6 to 4.96 in 30 Days: How We Doubled Our Google Reviews and Won the Hearts of 2,280 Clients

Did you know that 95% of consumers read online reviews before making a purchase and 93% say those reviews influence their buying decisions? In an era where your online reputation is your storefront, Google reviews are the new word-of-mouth—and they can make or break your brand. Join us for this powerhouse session where we’ll take you behind the scenes of a bold, month-long collaboration between Marketing, MarCom, and Retail teams. Our mission: secure 1,000 new reviews in 30 days. The result? We crushed it with 2,280 reviews and skyrocketed our rating from 3.6 to 4.96—all in just one month!

Check out the incredible speaker line-up to see who will be joining Rachel.

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