Michelle Wolz

Senior Vice President, Director of Consumer Banking Oklahoma Fidelity Bank

As director of consumer banking, Michelle Wolz provides strategic guidance and principled leadership to the retail branch network, digital banking, contact center, consumer lending, private banking and residential lending production departments across all markets.

Michelle was instrumental in tailoring the bank’s customer experience throughout the branch network, and she led the realignment of the contact center and branches to streamline ownership and accountability. She advanced the consumer digital banking channel to increase engagement across online account opening and service delivery touchpoints. Retail training was reimagined under her leadership to successfully reduce branch turnover and increase knowledge concepts.

Michelle holds a Bachelor’s Degree in Business Administration from Newman University and is on track to complete the Graduate School of Banking at the University of Wisconsin-Madison in 2026. In 2024, she was a member of the Wichita Business Journal Emerging Leaders cohort.

Her community support includes serving on the boards of the Wichita Metro Crime Commission and W – A Community of Young Professionals.

Making Experience Across Channels Key to Core Deposit Growth

1:25 PM Panel: Reimagining Branches: Evolving Branch Purpose and Network Strategy through Insights

We are entering a new chapter where the branch’s purpose, presence, and performance continue to evolve—and navigating this change requires constant rediscovery. Determining the what, where, and why of branches is more important than ever to drive growth and remain relevant. Doing so takes data, along with a willingness to continually investigate and lean into analytics and insights to make decisions that stay ahead of the curve. In this panel, senior leaders will explore how banks and credit unions are moving beyond traditional assumptions to reexamine branch purpose, formats, and network design. The discussion will focus on how to leverage data and analytics to understand what is happening in the branch and use those metrics to drive meaningful change. Attendees will gain perspective on how to:

Evaluate branch performance from a variety of perspectives and metrics that go beyond ‘traditional’ ROI
Identify opportunities for expansion, revitalization, or investment – and decide where (and when) to close, downsize or relocate
Change and measure branch models to support advisory, sales, and relationship-building activities
Balance short-term needs with long-term growth, optimization, and customer experience goals
Move branch strategy from static to dynamic through continuous investigation and questioning

Check out the incredible speaker line-up to see who will be joining Michelle.

Download The Latest Agenda