Michele Bilton-Smith

Fraud is on the rise, fueled by sophisticated tactics and tools like generative and voice AI, which make it easier for bad actors to deceive both institutions and their members. Protecting member data requires a proactive, multifaceted approach that combines cutting-edge technology, strong identity verification practices, and vigilant staff training. This panel brings together industry leaders to explore best practices for preventing and mitigating impersonation fraud, including: 

• Evaluating risks and leveraging new tools to detect and flag fraudulent activity 
• Strengthening identity verification protocols to ensure data security 
• Training frontline and back-office teams to recognize and respond to impersonation attempts 
• Staying ahead of evolving fraud trends to safeguard your institution and its members