Marilyn Howe

This session explores how DN helps financial institutions build a holistic channel strategy by analyzing consumer behaviors, banking preferences, and cross-channel usage across branches, ATMs, and digital platforms. By leveraging data-driven insights, DN guides banks in optimizing their branch technology mix to balance self-service, assisted service, and full-service interactions. The result is an ideal customer experience that seamlessly integrates convenience and personalization while driving operational efficiency. Attendees will gain a strategic framework for aligning technology investments with evolving consumer needs to create a smarter, more connected banking journey.