John Findlay

John is a serial entrepreneur, a lifelong innovator, and an expert in digital engagement. In 1999 John co-founded Launchfire, a game-based digital promotions company that works with leading CPG brands, restaurant chains and retailers like Coca Cola, Cracker Barrel, and Costco educate consumers and increase sales. In 2018 John co-founded LemonadeLXP, a digital growth platform for financial institutions and fintechs. LemonadeLXP incorporates Launchfire's 23-years of digital engagement best practices to help FIs and fintechs turn frontline staff into digital experts, support customers as they switch to digital, and grow their digital banking business.