Jimmy Lovelace

Thinking about your customer first will lead you to start thinking about your overall footprint and how branches should be designed. The locations of new branches need to be established, the branches that should be closed have to be chosen and the branches that simply need a refresh have to be identified. Depending on the location and customers of a particular branch, the ideal branch design could be similar to anything from the Apple Store to a local Brooklyn coffee shop- does your customer want sleek and futuristic or comfortable and natural? Join this keynote fireside chat to hear the strategy behind mapping your branch design to your customers preferences given what branches need to be for today.

•What are the different formats that financial institutions are exploring? 

•How are you best using the space you have to reflect your updated branch goals?

•Are you thinking about your customer’s in branch journey when making these updates?

•How do you keep the identity of your brand present within your updated space while implementing new designs and technology?