Jessica Mooney

·      Being open with customers about your business operations, balance sheets and liquidity

·      Acknowledging that being transparent with employees first will allow for this to pass on more easily to customers

·      Understanding that transparency is going to be the key to engaging with current & future customers

·      Prioritizing communication regarding advice on financial planning based on the customer’s goals or spending habits 

·      Evaluating the role of trust in customer retention as well and how it can lead to better loyalty

Figuring out how to be in contact with customers during moments of stress in the current uncertain economy