Future Branches Boston 2021

2021

The Westin Copley Place, Boston, MA

Jessica Kendall Hornof, EVP / Chief Retail Banking Officer at First Citrus Bank
First Citrus Bank Logo

Jessica Kendall Hornof


EVP / Chief Retail Banking Officer
First Citrus Bank

Check out the incredible speaker line-up to see who will be joining Jessica.

Download The Latest Agenda

Day Two: July 24th 2020 Focus on What Matters Most: Your Customers & Their Needs in Branch

Friday, July 24th, 2020


3:05 PM Checklist Panel: Establishing an Internal Culture of Customer Centricity

A panel of experts who will talk through the need to haves for a certain initiative they underwent. In this case, how they have created a culture of customer centricity within their organization.  At the end of the panel, each panelist will share their biggest need to have and a checklist of them will show up on the screen so you have it to implement when you hit the ground running with your team. Discussion topics will include: 
• Deciding the level of advocacy you need from the c-suite to hit your goals
• Do you need their buy-in to influence other departments or do you need their money to buy new technology?
• Preparing specific metrics and market research to prove your case
• Understanding what the goals of your business leaders are so you can target the issues that matter most to them