Jeff McCarthy

Explore how banks are updating their branch formats to reflect current goals and the changing purpose of the bank branch, while communicating a cohesive brand identity across formats and experiences. Panelists will share innovative branch designs and address how to use digital signage, design and messaging to connect with customers. Whether it’s upgrading in-branch technology to match digital branding or creating a café or community space that addresses your local area, get takeaways for:  

• maximizing the potential of your current branch footprint to reflect updated goals and customer needs 
• synchronizing your design, signage and messaging to create a cohesive presence  
• ensuring a seamless transition for customers between teller, self-service and online interactions