As Chief Retail Officer at Advia Credit Union, I oversee the retail branch network, member contact center, and corporate real estate functions. My journey in the credit union industry began as a teller, and I have since held various positions including consumer lender, branch leadership, Consumer Lending Manager, Regional Director, AVP of Member Services, VP of Consumer Lending, and now Chief Retail Officer. These diverse roles have provided me with a unique perspective on member experience and have fueled my passion for enhancing the experience for all Advia members while exploring new market opportunities, new ways to generate revenue, and new ways to bring our products and services to market.