Day One: July 23rd 2019 Reimagining The Purpose of Your Branch Network
Tuesday, July 23rd, 2019
Because fewer and fewer people are visiting the banking centers, Deborah Lumpkin has created a lot of “traffic builders” in her career to create prospect opportunities for the retail banking centers. These traffic builders do not focus on product, but were created to meet new prospects. Join Deborah to hear about some of these traffic builders.
•For example, at grand openings, she partnered with local businesses near the banking center and created “bouncebacks” and “retail tie ins” where the local business promotes us and offers discounts for stopping by our banking centers.
•She has also organized and hosted art shows with local high schools to showcase young artists. The school promote the event and invites people to stop by the banking center to “vote” on their favorite artist. Parents, grandparents, aunts, and uncles would stop by to cast their vote. The only cost was the scholarship to the student for the People’s Choice award.
•In these examples, Marketing created the “at bat,” but then it was up to her sales team to “close the sale”. Another example of how the two teams can work together!