The Westin Copley Place, Boston, MA
Day Two: July 24th 2020 Focus on What Matters Most: Your Customers & Their Needs in Branch
Friday, July 24th, 2020
2:15 PM Case Study REMIX: Establishing Your Value Prop in Different Communities to Offset Yourself from the Competition
Do you feel increasing pressure from larger banks moving into some of your markets? They have the budgets to be digitally savvy and build an enticing looking branch. While this may stress your medium or small institution out, know that there are many niche opportunities in banking that pass under the radar of the largest banks — hundreds of them. Smaller banks and credit unions should understand the niche markets; understand where you have advantage and go after it. Join this session to hear about:
• How can you start to understand what some of the opportunities are?
• Products that aren’t being offered?
• Services that aren’t being provided?
After 20 minutes of presenting, our presenter will ask the audience to discuss a follow up question together in small groups for 10 minutes.