Billie Connally

Billie Connally is a 20-year veteran of the banking industry, spending the last 13 years at Landmark Bank, a $3 billion bank headquartered in Columbia, MO. She currently serves as the Vice President of Strategic Initiatives where her role encompasses developing sales culture and relationship building strategies and facilitating banker training for all front line sales peoplethe Retail line of business. Her focus is on increasing revenue via effective sales strategies, customer journey mapping, on-boarding and re-boarding strategies, referral expectations, CRM training and development of Retail sales incentive plans.

Landmark’s Retail Banking departmentr Bank includes is a 40-branch network with a footprint spanning 28 communities across three states. Billie has led a  retail sales transformation, resulting in tripling sold cross-line referrals in a 4-year period while simultaneously reducing branch staff overhead by nearly 15%. As a result of Billie’s efforts, Landmark has seen an increase in customer satisfaction and advocacy scores, as well as higher employee engagement scores. 

Her passion is helping bankers identify and develop their strengths. Her motto is, “to create an exceptional customer experience, you have to start with creating an exceptional employee experience.” 

Billie is a recipient of the prestigious Young Athena Award and is a graduate of the Southwest Graduate School of Banking at SMU in Dallas, TX. She lives in Columbia, MO, with her partner Michael, son Brantley and daughter Madison