Andrew MacDougall

The conversation around bank branches has evolved significantly over the past decade. First, the focus was on closures, then a post-pandemic resurgence of openings, and now, the most-discussed imperative is optimization. Underlying all of those shifts, however, is a greater need to keep up with trends in physical network strategy and remain agile in the fast-moving discipline of market planning. How can financial institutions build strategies and teams that can shift with customer behaviors, market dynamics, and emerging opportunities? In this fireside chat with Andrew MacDougall, Senior Vice President of Market Strategy at Citi, get expert insights on staying ahead of the curve, with a focus on both internal agility and external market forces. From technology to teams, we’ll examine key trends in physical network strategy to think in new ways about fostering agility while growing and optimizing branches in dynamic markets.