Vito Giannola

Small businesses are the lifeblood of local economies—and increasingly, a cornerstone of strategic growth for regional and community banks. In this fireside chat, Vito Giannola, EVP & Chief Banking Officer at Provident Bank, shares how his team is doubling down on small business banking as a catalyst for customer loyalty, long-term relationships, and sustainable deposit growth. With today’s evolving rate environment and increased competition for core deposits, Giannola will dive into how Provident is investing in small business services, building internal capacity, and developing the personalized, high-touch experience small business owners expect. From rethinking product offerings and digital tools to reimagining the role of relationship managers, this conversation will explore how to grow a segment that is often underserved but highly valuable. Learn more about how Provident Bank has been able to:

• position small business banking as a strategic driver of core deposit growth
• invest in products, tools, and services that matter most to today’s small business customers
• structure internal teams to support relationship-based small business banking
• differentiate through high-touch service in a digital-first world