Michelle Kile

As digital banking reshapes customer preferences, branches have a unique opportunity to redefine their role as essential touchpoints in fostering trust and loyalty. This keynote explores the unique value that human-centered service provides in a technology-driven world. Gain actionable strategies to transform your branches into vital components of an omnichannel banking experience. Drawing on cutting-edge examples and future trends, this session demonstrates how branches can go beyond transactions to deliver personalized, high-impact engagements. Get inspired to: 

• position and craft branches as relationship hubs that complement digital banking 
• integrate new technologies to enhance—not replace—human interaction and deliver expert, empathetic, and adaptive customer service 
• creating experiences that build loyalty and trust across generations and locations in an increasingly digital era 

Demographics shift, needs change, and business strategies evolve. So shouldn’t you ranch network evolve too? Get an inside look at factors shaping and reshaping branch networks today and hear real world examples of evaluating branch performance, using customer demographics, local market trends, and other data to inform decisions about branch consolidation, relocation, or expansion. Walk away with: 

• changing trends that might impact branch location strategies 
• key factors to consider when expanding, consolidating, or relocating branches 
• balancing cost, ROI, and business objectives when determining the size and locations of branches