Marten vanZwietering

CTO Cebron Financial Group

Marty brings a wealth of experience from diverse industries, having held impactful roles at esteemed companies like M&T Bank, Orvis, Verndale, Keurig, and Vermont Teddy Bear. Some of his notable achievements include scaling a $100M/year sales website to $750M/year, improving goal completion by 10% through targeted audience offer segmentation, and boosting account openings by 5%, resulting in an additional $32M in revenue with the introduction of a new self-service platform. Known for thriving on the challenge of solving complex problems, Marty excels in helping companies take that next critical step in their journey.

Equipping Teams and Branches to be Human-First, Tech-Assisted Relationship Builders

9:00 AM Keynote: Buying for Parity, Building for Differentiation

True competitive advantage is hard to achieve — and even harder to sustain. So where should banks and insurers invest? What should be bought to keep pace, and what must be built to stand apart? In this forward-looking keynote, we explore the strategic balance between buying for parity and building for differentiation. Commodity capabilities — core systems, compliance tools, standard digital functionality — may be necessary to stay in the game. Designed for retail banking, branch, CX, and digital leaders, this session provides a practical lens for evaluating investments and prioritizing innovation. Rather than chasing every new solution, leaders will learn how to identify the few areas that truly define their brand and customer promise — and double down there. Attendees will walk away with:

A framework for distinguishing table-stakes capabilities from differentiators
Guidance on allocating resources between buying and building
Insight into where CX and branch strategy can create sustainable advantage
Questions to pressure-test vendor investments against long-term strategy
A clearer path to standing out in a world where everyone has access to the same tools

Check out the incredible speaker line-up to see who will be joining Marten.

Download The Latest Agenda