Marten vanZwietering

SVP, Sales, Service Strategy, and Modernization PNC Bank

Marty brings a wealth of experience from diverse industries, having held impactful roles at esteemed companies like pnc, M&T Bank, Orvis, Verndale, Keurig, and Vermont Teddy Bear. Some of his notable achievements include scaling a $100M/year sales website to $750M/year, improving goal completion by 10% through targeted audience offer segmentation, and boosting account openings by 5%, resulting in an additional $32M in revenue with the introduction of a new self-service platform. Known for thriving on the challenge of solving complex problems, Marty excels in helping companies take that next critical step in their journey.

Day Two: Meeting Customers’ and Members’ Expectations with Excellent Experiences

11:30 AM Keynote: Eating the Elephant One Piece at a Time: Scaling Digital Innovation

Building or finding just the right technology can be an overwhelming challenge, considering the rate of change and the constraints of core, time and cost. In this keynote, Marten vanZwietering, SVP, Sales, Service Strategy, and Modernization at PNC Bank, will give you a framework to break down large transformation projects into manageable steps—“eating the elephant one piece at a time.” By starting with small, focused initiatives that deliver immediate value, organizations can build momentum, learn from early successes, and gradually expand their digital footprint. Whether it’s implementing new technologies, enhancing customer experience, or integrating data-driven solutions, the process requires a clear vision, cross-functional collaboration, and continuous iteration. Join us as we share practical strategies and real-world examples to:

Break large digital initiatives into actionable, manageable steps for smoother execution
Start small to build momentum and scale innovation over time.
Foster cross-functional collaboration to drive digital transformation.
Iterate on early successes to expand digital offerings effectively
Lookout for roadblocks and risks associated with scaling digital innovation

Check out the incredible speaker line-up to see who will be joining Marten.

Download The Latest Agenda