Maggie Artner

Creating a high-performing sales culture requires more than setting targets—it demands a thoughtful approach to incentives, behaviors, and alignment with organizational values. This panel brings together banking and credit union leaders to explore how institutions can design programs that motivate staff, encourage cross-selling, and drive growth without compromising member trust or compliance. Panelists will share real-world strategies for fostering a culture where goals, rewards, and behaviors are fully aligned to achieve sustainable results. Join this session to learn how to move from setting targets to creating a sales environment that empowers employees, protects your brand, and delivers lasting impact. Participants will leave ready to:

• Align sales goals with incentives that reinforce long-term, sustainable growth
• Design cross-selling programs that balance profitability, compliance, and member satisfaction
• Cultivate a culture where staff are motivated, accountable, and engaged
• Use data and technology to guide sales strategy and measure meaningful outcomes
• Integrate financial and non-financial motivators to support diverse employee needs

Successful software implementation isn’t just about selecting the right technology—it’s about ensuring your people, processes, and culture are ready to support it. In this session, Maggie Artner, Learning & Development Business Partner at Cornerstone Bank, shares a practical framework for rolling out new systems in a way that minimizes disruption, accelerates adoption, and drives meaningful long-term impact. Drawing from real implementation experiences, she will highlight how clear communication, intentional training, and thoughtful change readiness can make or break the success of any new tool. Join this session to learn how to turn software implementations into opportunities for stronger alignment, higher engagement, and improved performance across the organization. Participants will gain strategies to:

• Design implementation plans that prioritize clarity, consistency, and user readiness
• Equip employees with training and resources that boost confidence and adoption
• Identify and address common roadblocks before they slow your rollout
• Strengthen collaboration between IT, operations, and frontline teams