Heiwote Tadesse | Future Branches Boston

Future Branches Boston 2025

June 23 - 24, 2025

The Westin Copley Place, Boston, MA

Heiwote Tadesse

EVP Member Relations Associated Credit Union

Day One: Branch Innovations in a Fast-Changing World

11:50 AM Panel: Best Practices for Combating Fraud and Protecting Member Data

Impersonation fraud is on the rise, fueled by sophisticated tactics and tools like generative and voice AI, which make it easier for bad actors to deceive both institutions and their members. Protecting member data requires a proactive, multifaceted approach that combines cutting-edge technology, strong identity verification practices, and vigilant staff training. This panel brings together industry leaders to explore best practices for preventing and mitigating impersonation fraud, including: 

  • Looking for security gaps and leveraging new tools to detect and flag fraudulent activity 
  • Understanding the telecom perspective on impersonation fraud and utilizing its knowledge 
  • Strengthening identity verification protocols to ensure data security 
  • Training frontline and back-office teams to recognize and respond to impersonation attempts 
  • Staying ahead of evolving fraud trends to safeguard your institution and its members 

Check out the incredible speaker line-up to see who will be joining Heiwote.

Download The Latest Agenda