Gina Bleedorn

President & CEO Adrenaline

As President for Adrenaline, Gina leads change by inspiring the company’s clients and team members, the market, and the industry by envisioning and creating the future of brand experiences. One of the original founders of Adrenaline, Gina has exemplified the company’s culture and vision for 20 years, generating meaningful experiences that drive and deliver business advantage. Known for her analytical prowess, razor-sharp customer insight, design brilliance, and ability to lead transformational change, Gina ignites audiences across the financial industry with thought leadership and storytelling. Gina is regularly featured in publications and keynotes at leading conferences each year and serves as co-host of the award-winning Believe in Banking Podcast.

Day One: June 24th 2024

9:10 AM Keynote: Retail Rising: Future-Proofing the Branch Experience by Design

Branches remain a thriving banking channel, as evidenced by Chase, PNC, BofA and countless others doubling down on their retail networks. Beyond the open/close/relocate strategy of the past, smart retail organizations are recalibrating the entire delivery channel: redesigning the branch experience for a future-proofed purpose, right-sizing and right-formatting footprints, and optimizing a hub-and-spoke approach to maximize impact and minimize spend. This session is for you if you want to avoid spending big capital budget and remove uncertainty around change. Dig into data-driven format decisions using branch archetypes, uncover how to align your branch investment with the return expected, and understand how to design branches at scale. This presentation will arm you with the right questions to ask, factors to consider, and how to get started on mitigating risk and harnessing opportunity from your branch network. Learn how to:

Use data to create branch format archetypes
Optimize and maximize the value of in-person delivery
Create a strategic retail branch plan and 5-year roadmap
Integrate and leverage smarter technology in the branch environment
Future-proof branch design across a network of formats with a kit-of-parts approach

Check out the incredible speaker line-up to see who will be joining Gina.

Download The Latest Agenda