Gina Bleedorn

With rising expectations for meaningful engagement, today’s branch can no longer be designed generically for a one-size-fits-all audience. Banks and credit unions must generate mass deposits and appeal simultaneously to wealth and affluent clients demanding elevated experiences and service, established Gen X and Boomer households looking for convenience and clarity, and Gen Z consumers seeking speed and expertise. The challenge isn’t choosing one audience or format over another, but designing spaces that can flex across the spectrum. In this session, Gina Bleedorn explores how leading banks and credit unions are using smart design, refresh strategy, and experience principles to tailor environments for distinct audience needs without fragmenting the brand. This session is a forward-looking exploration for how branch design, visual experience, and space planning are strategic tools for relevance and growth. In this session, you’ll learn: