Carmen Sylvester

Only 47% of Gen Z have an account with a traditional bank. However, a surprising number cite having a branch nearby as a reason they consider opening an account at a bank or credit union. As generations grow up, preferences are also changing. Explore the evolving preferences and expectations of customers across all age groups. This session will delve into strategies for engaging Gen Z, thinking ahead about Gen Alpha, while continuing to understand and react to the changing preferences of older generations as the technological landscape shifts. Panelists will discuss the latest trends and the generational shifts shaping the banking industry and learn how to adapt their strategies to:  

• Identify key trends in digital banking and personalized experiences 
• Leverage financial wellness and social responsibility to attract and retain customers 
• Develop strategies to grow a multi-generational customer base