Andrea Pruna

Today’s customer is fickle, even when it comes to where they park their money. They expect convenience, personalization AND easy access to financial education. They want their bank to be a partner through their various life journeys, but also don’t want to be bothered by constant messages from them. How are you working on deepening your customer relationships with today’s consumer and how do you adapt to changing expectations. Join this fireside chat to hear more about:

·      Realizing that customers expectations are shaped by the experiences they are having outside of banking

·      Acknowledging that technology has made it possible for banking to become a key part of a customer’s life

·      Engaging with customers in a more continuous and personalized way

·      Providing greater transparency and authenticity around your brand values and mission

·      Determining the right level of personalization to maximize customer retention