Andrea Pruna serves as the Senior Vice President, Chief Marketing and Retail Officer at Northeast Credit Union (NECU) in Portsmouth, New Hampshire.
Andrea is committed to collaborating across business lines to help NECU achieve growth and profitability by merging traditional processes with new consumer preferences and more dynamic innovations in retail banking. She has been an integral lead in two important mergers in NECU’s history where her passion for delivering extraordinary member experiences was key in executing effective member communications and integration strategies for smooth transitions. Mergers present financial marketers with unique set of challenges. No two mergers are alike — combining different cultures, different teams, and, typically, different markets. One of the most important, but less discussed, contributors to merger success is a well‐planned and well‐executed communications strategy.
She holds a Master’s Degree in Business Administration and proudly serves as a member of New Hampshire Credit Union's Social Responsibility Committee, the Marketing and Business Development CUNA Council, and the Marketing Committee for New Hampshire Credit Unions. A native of Colombia, Andrea is happy to call New Castle, New Hampshire home.
Check out the incredible speaker line-up to see who will be joining Andrea.
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