Andrea Pruna is a seasoned marketing and growth executive, and the founder of Strategic Spark Partners—a consulting firm built on the belief that purpose isn’t just a brand story; it’s a business strategy. She partners with purpose-driven organizations to uncover their “why” and transform it into a marketing framework that drives alignment, engagement, and sustainable growth. With over two decades of executive leadership—including oversight of retail and digital banking, marketing, and customer experience—Andrea brings a rare blend of strategic insight and operational depth. As Chief Growth Officer at Lighthouse Credit Union, she led a full rebrand, charter change, and market expansion, transforming an 86-year-old institution while maintaining high retention and customer satisfaction. Andrea thrives at the intersection of legacy and innovation, helping organizations find their secret sauce and translate it into enterprise-wide impact. Her approach is deeply collaborative and participatory—working closely with internal teams to ensure alignment, buy-in, and forward momentum. The outcome is always a clear, compelling strategy rooted in purpose and backed by data-driven recommendations that deliver measurable business results.