Ami Iceman Haueter

Organizations today face an endless stream of initiatives, tools, and demands, making it nearly impossible to focus on or choose from hundreds of potential priorities. Starting with why, Chief Experience Officer Ami Iceman Haueter explores how MSU Federal Credit Union has decided on a manageable set of priorities that resonate across divisions, and then communicating the WHY of these initiatives across teams so that each team understands and can collaborate on them. We will discuss how teams are asked to define actionable, tangible “how-to” plans and clearly articulate how their work impacts other divisions. Ami also connects priorities to tool and investment decisions, showing how to avoid spreading resources too thin across dozens of initiatives. By bringing the conversation full circle—from priorities, to tools, to the why—this keynote offers a practical framework for turning strategic focus into shared momentum through:

• Identifying a realistic set of organizational priorities in an environment where everything feels urgent
• Clarifying the “why” behind strategic pivots so teams understand and support key decisions
• Asking teams to define tangible execution plans and articulate cross-functional impact
• Equipping people with tools to drive focus, adoption, and results