Adelbert Spaan

Executive VP, Retail Network and Specialty Sales First American Bank

--- Adelbert Spaan is an Executive Vice President at First American Bank, a privately held bank with *over $7 billion in assets and 58 locations across Illinois, Wisconsin, and Florida. With 25 years at First American Bank, Adelbert oversees the retail branch network and specialty sales groups, including Money Services Businesses, Health Account Services, Treasury Management, Merchant Services, and International Banking. As a member of the bank’s Board of Directors, he plays a key role in shaping the organization’s strategic direction. Before joining First American Bank, Adelbert spent 10 years at ABN AMRO Bank, holding various positions in Amsterdam and Chicago. -

Day One: Branch Innovations in a Fast-Changing World

2:45 PM Case Study: Drive Growth Through The Power of Relationship Banking

Financial institutions are navigating rising costs, deposit outflows, and growing competition, making it critical to focus on strategies that drive sustainable growth. Strengthening relationships with account holders isn’t just about retention—it directly impacts profitability. This session explores how AI-powered engagement enhances operational efficiency, deepens trust, and increases product adoption by extending personal banking beyond the branch. Learn how financial institutions are aligning digital engagement with their operating models to create seamless experiences that lead to higher balances, increased lending, and greater engagement—all while reducing call center strain and improving staff productivity.

Check out the incredible speaker line-up to see who will be joining Adelbert.

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