Nicole Haggerty

Senior Vice President Marketing Androscoggin Bank

As a banking executive with more than 20 years of combined strategic corporate communications and financial services experience, I am adept at advising executives on thought leadership initiatives, developing and retaining top talent, and partnering with cross-functional business leaders to mitigate risk and drive operational excellence. I employ a focused commitment to providing strategic and collaborative leadership that empowers teams and fosters cultures of business growth, engagement and accountability. Additionally, I’ve demonstrated expert performance in leveraging analytical, storytelling and relationship cultivation skills; highly successful in influencing C-level executives and partnering with strategic business unit leaders to manage change.

Winning Hearts and Minds: The Future Is Digital, Connected, and Exciting!

11:30 AM Keynote: Beyond the Branch: How Marketing is Redefining Retail Banking Growth

Today, marketing is becoming a powerful engine for reaching new customers, strengthening relationships, and driving growth in conjunction with the branch footprint. In this keynote, leaders from Androscoggin Bank will share how their organization is redefining the role of marketing as a strategic driver of retail banking growth. This session will explore how marketing teams can move beyond traditional promotions to build stronger brands, create meaningful engagement, and support business goals across the organization. From data-driven campaigns and digital channels to authentic storytelling and community partnerships, this conversation will highlight practical ways marketing can fuel sustainable growth.

Attendees will hear how to:

Position marketing as a strategic growth driver within your organization
Use brand storytelling and community engagement to stand out locally
Align marketing, retail, and digital teams around shared growth goals
Leverage data and insights to deliver more targeted, effective campaigns
Measure marketing’s impact on acquisition, retention, and growth

Check out the incredible speaker line-up to see who will be joining Nicole.

Download The Latest Agenda