Matthew Weishan

As customer expectations continue to evolve, physical branches remain a powerful driver of trust, loyalty, and relationship-building—when designed with purpose. In this keynote, Matthew Weishan shares what today’s consumers are saying about the role of branches in 2026, from what draws them in to what keeps them engaged. Using current market observations and real-world branch strategy insights, this session will explore how location, design, convenience, and experience continue to influence perception and deepen trust in an increasingly digital environment. Attendees will leave with a clearer understanding of how branch investments can align with changing consumer behavior and support long-term growth for financial institutions. You will get practical takeaways on how to:

• Design branch experiences that reflect what today’s consumers value most in an in-person interaction
• Evaluate how location strategy influences visibility, convenience, and long-term engagement
• Align branch layouts and features with changing expectations around service and accessibility
• Strengthen trust through physical spaces that support both advice and everyday transactions
• Prioritize branch investments that balance consumer demand, operational goals, and future growth