Deanne Conterio

Turning branch strategy into consistent growth requires more than plans on paper, and Heartland Bank & Trust outlines how to make alignment happen across the organization. This discussion explores how disciplined branch choreography connects vision, data, and teams to drive sustained retail growth. Attendees will hear how sales support, operations, project management, and branch leadership are intentionally coordinated so strategy doesn’t stall in silos or get lost in handoffs. Hear about how to:

• Map a clear, step-by-step roadmap for evolving branch strategy from insight to execution
• Connect data, frontline teams, sales support, operations, and project partners around shared priorities
• Translate analytics into practical actions that resonate with branch staff and customers
• Sustain momentum by embedding continuous testing, feedback, and refinement into branch operations.