David Porras

Growing market share requires a coordinated approach across acquisition, deposits, lending, and fee-based services. David Porras, SVP of Business Transformation and AI Strategist at Fifth Third Bank, brings firsthand experience turning strategy, data, and AI into measurable growth. In this keynote, David shares practical insights on how banks can attract new clients and members, deepen deposit relationships, accelerate loan production, and expand treasury management sales and fee income. Attendees will learn how to align teams, channels, and technology to identify opportunity, personalize engagement, and drive sustainable growth at scale. Construct a holistic deposit growth strategy to:

• Identify high-potential customers using data-driven acquisition strategies
• Accelerate loan production by simplifying journeys and decisioning
• Expand sales by aligning bankers, products, and insights
• Operationalize AI and transformation initiatives to drive sustained growth

AI adoption is accelerating across financial services, but translating potential into practical value remains a challenge for many institutions. In this interactive think tank, David Porras, SVP of Business Transformation and AI Strategist at Fifth Third Bank, guides attendees through the realities of building a durable, scalable AI strategy. He’ll break down how banks and credit unions can approach AI as a business transformation effort—not just a tech investment. Through open discussion and collaborative exploration, participants will dive into frameworks, use cases, and decision paths to:

• Define a clear AI strategy rooted in business outcomes, not technology-first thinking.
• Evaluate and prioritize AI use cases based on operational value and risk tolerance.
• Build cross-functional alignment to accelerate AI adoption and governance.
• Apply practical models for scaling AI pilots into enterprise-wide capabilities.