Crystal Beaulieu

SVP, DIrector of Retail Androscoggin Bank

My primary focus as a leader is the colleague and client experience. I will always lead with a people-first mentality. I am an energetic, enthusiastic, and strong leader with skills in coaching and development, influencing others, and motivating individuals to meet and exceed all performance targets and customer expectations. Proven results in making an impact, team building, partner relationships, problem solving, and strategic planning. With thirty years in the financial industry, with experience in commercial and retail banking, strategic initiatives, project management, and one bank partnerships, I have a proven track record of success in implementation, delivery, results, and creating top-performing teams. I create a followership and loyalty amongst teams with a genuine and authentic approach in all I do. I have had the honor of being chosen on multiple occasions for distinguished organizational awards for performance and delivery. When not at work, I enjoy spending time with friends and family, many pets (dogs and goats), and traveling.

Winning Hearts and Minds: The Future Is Digital, Connected, and Exciting!

11:30 AM Keynote: Beyond the Branch: How Marketing is Redefining Retail Banking Growth

Today, marketing is becoming a powerful engine for reaching new customers, strengthening relationships, and driving growth in conjunction with the branch footprint. In this keynote, leaders from Androscoggin Bank will share how their organization is redefining the role of marketing as a strategic driver of retail banking growth. This session will explore how marketing teams can move beyond traditional promotions to build stronger brands, create meaningful engagement, and support business goals across the organization. From data-driven campaigns and digital channels to authentic storytelling and community partnerships, this conversation will highlight practical ways marketing can fuel sustainable growth.

Attendees will hear how to:

Position marketing as a strategic growth driver within your organization
Use brand storytelling and community engagement to stand out locally
Align marketing, retail, and digital teams around shared growth goals
Leverage data and insights to deliver more targeted, effective campaigns
Measure marketing’s impact on acquisition, retention, and growth

Check out the incredible speaker line-up to see who will be joining Crystal.

Download The Latest Agenda